AI Insights · Timothy · July 2025
Top Health and Fitness Apps in Australia on iOS: Q2 2025 Performance
Explore the performance trends of the top health and fitness apps in Australia for Q2 2025, with detailed insights on downloads, revenue, and active users.
In the second quarter of 2025, the top health and fitness apps on the iOS platform in Australia showed varied performance metrics. Here’s a detailed look into their trends, based on data from Sensor Tower.
Yuka - Food & Cosmetic Scanner saw a notable peak in weekly revenue at approximately $6.3K in late April. However, its weekly downloads experienced a gradual decline, starting at around 17.4K and dropping to about 11.8K by the end of June. Active users remained relatively stable, with a slight increase towards the quarter's end, reaching around 185.8K.
Strava: Run, Bike, Walk demonstrated a strong revenue performance, peaking at over $103K in late April. Downloads remained steady, fluctuating slightly around 9K to 11K. Active users showed some decline mid-quarter, but rebounded to approximately 488.9K by the end of June.
MyFitnessPal: Calorie Counter maintained a robust revenue stream, reaching up to $141K in late April. Downloads, however, decreased over the quarter, starting from about 10.1K and ending at 7.7K. Despite this, active users showed resilience, with numbers peaking at 329.8K in mid-May.
Finch: Self-Care Pet experienced a significant rise in revenue, with a peak of $20.4K at the end of April. Downloads saw a notable spike, hitting over 11.8K in the same period, but later declined to around 4.9K by the end of June. Active users fluctuated but remained above 100K for most of the quarter.
myBupa recorded steady download numbers, averaging around 7K to 9K weekly. Although it didn't generate revenue, it maintained a consistent base of active users, peaking at 166.5K in early April before settling at approximately 131.3K by the end of the quarter.
These insights highlight the dynamic nature of the health and fitness app market in Australia. For more detailed analytics and insights, visit Sensor Tower.